Search Everywhere Optimization isn’t just a trend; it’s a necessity in India’s fragmented discovery landscape. From Instagram and ShareChat to YouTube, Flipkart, and even WhatsApp forwards, audiences are searching in more places than ever. To stay discoverable, brands must show up where their audiences already are, and most importantly, speak their language.

Good UX design is about understanding the way users behave and designing your web interface for a seamless experience. Explore 6 key principles from psychology that govern how users navigate through your website.

Learn about how the ChatGPT AI tool works for content creation, its major limitations, key benefits, and what it means for SEO in 2023.

A quick read covering six focus areas – design, content, website, search engine optimization (SEO), digital marketing, email marketing – with curated knowledge and learnings from each.

Content writing should be less about constructing and more about creating content that excites your audience. Storytelling can be the differentiator even with informational pieces. Here’s a practical framework that you can use to breathe life into your content.

Form design in UX influences one of the most important interactions with the user – driving leads for your campaign, getting enquiries for your product/service, and much more. Here are the key things to keep in mind in order to create forms that convert.

Social media posts are an important part of any marketing toolkit to inform, engage and turn users into potential customers. This handy guide presents 6 key points to follow while writing your brand’s posts, to increase conversion.

Logo debranding has gained popularity as brands look to evolve and adapt to the digital medium. Know why it makes sense to simplify your logos and designs, see useful references, and learn how you can go about the exercise.

Meta descriptions are still important despite search algorithm updates, as they help attract users to your webpage by matching their search query with relevant information. This guide busts common myths and provides best practices.

Pure black when coupled with white color in UI design can be problematic as it creates too much contrast. Learn more and find alternative color codes of gray that your designers can use for a palette that’s easier on the eyes.

Brand colors can influence customer perception significantly as people make subconscious judgments about a product. Discover a 6-step process that ensures you arrive at the right colors for your brand.

Landing pages that take care of fundamentals tend to have a higher conversion rate. While the structure may depend on your marketing goals, this guide explains the 5 must-haves for driving conversions.

Retargeting is an important digital marketing strategy to reach an audience that is more likely to convert. Learn more about retargeting, how it is different from remarketing and some tips to optimize your retargeting ad campaigns.

Mobile-friendly websites have gone from nice-to-have to must-have, as more users access websites on their smartphones. It’s also an important parameter as far as SEO is concerned. Go through these steps to learn how to optimize your website.

MSME business owners can leverage the online medium to increase sales, expand geographically and scale up the business. Discover a marketing checklist with 7 proven strategies and ideas to grow your brand.

Marketing ERP software requires a focused approach and a good understanding of your target market. You need to amplify your brand while working on lead generation. Read this practical guide with 9 steps to increase your exposure.

Discover 5 reasons why webinar marketing is effective, learn how to generate high-quality leads, build brand awareness, and nurture the relationship with existing customers.

Reaching B2B decision makers online has become more important than ever before with the shift towards digital. Learn 8 key strategies that can help your business find new customers, and how to execute them.

Custom CMS vs. WordPress is a constant debate involving timelines, cost, flexibility, functionality, etc. Read this handy guide for 6 reasons why Custom CMS is preferred, and decide which is best for your business website.

Visual hierarchy is a powerful tool in design. You could decide where you want visitors to your website to focus their attention, with a few simple choices. Keep reading for a quick study in influencing viewing behavior through visual hierarchy.

Branding, marketing, and advertising are three commonly confused terms, that are sometimes used interchangeably. This handy guide should give you a fair understanding of their differences, and the role that each one plays.

Microsoft Teams has become the de facto workplace for many of us since 2020. While we’ve got the hang of it by now, a few simple tips and basic etiquette can not only improve productivity, but also make it a much smoother experience for all.

Search Engine Optimization or SEO has been a buzzword in digital marketing for quite some time now. While the jargons may be confusing, there are several easy-to-use tools that can simplify the process. Keep reading to know more.

When it comes to UX (User Experience) design, how do you ensure the user doesn’t feel overwhelmed while interacting with your website? Keep reading to discover a few simple fixes, and best practices that you can follow.

B2B marketing has changed with the impact of digitalization accelerated by the global pandemic. With most of these changes here to stay, marketers need to adjust their strategy. Keep reading to understand how.

The success of your email marketing campaign often boils down to minute details that are easily missed. Tick off this checklist the next time you’re doing a campaign/ nurture mailout, and you’re sure to rest easier.

Breadcrumbs in web design are often ignored, being a secondary navigation tool. But they can improve the user experience and benefit your website in more ways than one. Read on for a crash course in breadcrumb navigation.

Online communities can be a strategic advantage for any brand. With a focused and receptive audience, it is a great way to gain insights while engaging customers. Read on to discover why your brand needs one.

Digital marketing, and specifically online advertising has a lot of terms that tend to confuse us. We’ve handpicked 15 acronyms that are most frequently used by marketers. Skim through for a quick and useful read.

Content SEO (Search Engine Optimization) helps drive traffic to your website by creating and structuring compelling content relevant to the needs of your target audience. Read on to know more about this key pillar of SEO, including some common SEO myths.

Effective written communication is about organizing your thoughts, and paying attention to the choice of words and punctuation, while avoiding redundant usage. Keep this checklist handy when you’re editing your writing.

Thank-you emails can be an effective way for brands to engage existing users, build customer loyalty, and nurture new leads. Read on to know more about this useful email marketing strategy and how to get the most out of it.

Content writing today has much to gain from Aristotle’s art of persuasion with rhetorical devices of ethos, pathos and logos. Engaging and convincing the audience is key for any marketer, and this simple guide can prove quite effective.

Topic clusters in SEO can help improve the search ranking of your web pages and drive more visitors to your blog and website. Read this handy guide that explains the model and how you can restructure your content to create impact.

Google Search Algorithm uses hundreds of ranking factors, and the algorithm gets regular updates. How do you keep up? Keep reading to know the key factors and focus on SEO fundamentals to improve your site’s ranking.

Discover 5 reasons why webinar marketing is effective, learn how to generate high-quality leads, build brand awareness, and nurture the relationship with existing customers.

Reaching B2B decision makers online has become more important than ever before with the shift towards digital. Learn 8 key strategies that can help your business find new customers, and how to execute them.

Custom CMS vs. WordPress is a constant debate involving timelines, cost, flexibility, functionality, etc. Read this handy guide for 6 reasons why Custom CMS is preferred, and decide which is best for your business website.

Customer testimonials create strong social proof, enhance the credibility of brands, and help nudge users along the buyer’s journey. Read this handy guide for tips on how you can get the most out of these reviews.

Website optimization involves a meticulous approach, starting with a complete audit of your web pages, identifying the reasons why web traffic and conversion is below par, and arriving at a strategy to fix it. Read all about our process here.

With Google’s search algorithm updates introducing natural language processing, intent-based topics in SEO have gained precedence over keywords. Read till the end to learn how you should update your SEO strategy to keep up.