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Thank-You Emails: An underutilized marketing tool

Learn why they should be part of any email marketing strategy

Thank-you emails can be an effective way for brands to engage existing users, build customer loyalty, and nurture new leads. Read on to know more about this useful email marketing strategy and how to get the most out of it.

3 reasons why thank-you emails are effective

  • The email is anticipated, leading to higher open and click-through rates
  • Provides visitors easy access to the offer/information after navigating away from the thank-you page
  • Opportunity for the brand to expand its audience as recipients may forward the content

When to send thank-you emails to drive engagement

  • On subscription to a newsletter/ service
  • After registering for an event/ webinar
  • On purchase of a product and after delivery of the order
  • To loyal customers on special occasions/ milestones

Best practices to follow while creating thank-you emails

  • Use a simple structure, personalized communication, and “Thank You” in both subject line and first part of the email
  • Include relevant secondary CTAs to nudge leads along the sales cycle
  • Add useful FAQs, customer support details, and social media share buttons
  • Make this email the starting point of an email nurture campaign

Our
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Thank-you emails, on average, generated a 42% open rate and 14% CTR, when compared to 12% open rate and a 6% CTR for generic marketing emails.

For email marketing services including conceptualizing, writing, designing, and campaign/ nurture mailout, click here.

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