MuseComm

Does your business have a community website?

Online communities can be a strategic advantage for any brand. With a focused and receptive audience, it is a great way to gain insights while engaging customers.

Keep reading to discover why your brand needs an online community, and the features of a successful one.

How is it different from a social network?

A more intimate set of likeminded people to connect and share ideas with
An environment where positive conversations can be nurtured for the brand and its consumers
Gated platform with exclusive content that can be tailored as per user engagement, along with a community leadership model that encourages and facilitates active users
A focus group for testing new products and gaining inspiration for the brand’s marketing efforts
Users are more committed, take the time to go through the website, and are clear about why they are here

5 reasons why you need a branded community

Increase customer loyalty: Sense of belonging leads to repeat visits, more engagement, and greater lifetime value
Build brand equity: Fosters brand ambassadors, advocacy through positive word-of-mouth
Curate customer experiences: Control over the data generated and communication
Increase sales & reduce customer support costs: 49% of businesses report cost savings of 10-25% annually
Reduce market research costs: 67% of businesses use communities for insights on new products and features

5 features of a successful community portal

Engaging user generated content: Easy upload of photos or videos anytime, anywhere
Mobile responsiveness: Over 50% of people access the internet from mobile devices
Crowdsourced ideas: Functionality for users to submit feedback, votes, comments
User behavior analytics: Tracking of interests and activity, personalization of feed
Gamification: Recognition/ rewards for actions like first post or referrals, to encourage user

3 types of online communities

Discussion community: Place to share thoughts on a specific interest
Support community: Source of information, reviews and advice
Action community: Spread awareness on issues and organize support

Ready to create your community and develop brand advocates?

With experience managing several large community websites, we can build an interactive platform for your customers and other stakeholders to connect and share ideas. You’ll also receive the analytics you need to monitor performance and reach your goals.