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4 ways to make your content more engaging through storytelling

Discover a simple and practical framework.

Content writing should be less about constructing and more about creating content that excites your audience. Storytelling can be the differentiator even with informational pieces. Here’s a framework that you can use to breathe life into your content.

Why stories are a powerful medium in marketing

  • Memorable: Help your customer experience rather than just read your message
  • Motivational: Prompt the reader to take action and move through the sales funnel
  • Conversational: Bring the audience closer, building a relationship with your brand
  • Exciting: Take boring/old content and revitalize it based on your customers’ needs

4 layers of the story package framework

1 Poet

  • Objective: Sell a completely new idea or change a prevalent belief
  • Ingredients: Human character, desire, relationship, truth, resistance, challenges

2 Professor

  • Objective: Share your opinion on something or bring more clarity
  • Ingredients: Thesis, rationale, point of view, opposition, implications

3 Promoter

  • Objective: Get a buy-in or commitment to a specific course of action
  • Ingredients: Old-world and new-world scenarios, trigger

4 Performer

  • Objective: Evoke a particular feeling based on human psychology
  • Ingredient: Emotion

Our
handpicked quote

A storytelling framework gives you the ingredients for telling a fulfilling story – you choose the quantity and creativity behind those ingredients.

Robert Rose

Chief Strategy Advisor, Content Marketing Institute

To develop persuasive content for various media as per your marketing requirements and goals, click here.

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