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7-step process to grow your MSME business online

Learn how you can achieve your marketing goals

As an MSME business owner, you can leverage the online medium to increase sales, expand geographically and scale up the business. Discover a marketing checklist with 7 proven strategies and ideas to grow your brand.

1 Audit and optimize your website

  • Evaluate current performance and health of the platform
  • Drive greater visibility and improved search rankings
  • Comprises technical SEO, on-page SEO, off-page SEO, content audit, and UX audit

2 Restructure content for effective storytelling

  • Answer pressing questions and solve customer problems
  • Build a story-driven product detail page model
  • Collect product reviews, user testimonials and feedback
  • Drive quality traffic through relevant blogs and social media

3 Increase sales to existing customers

  • Create and nurture a community online and offline; bring your brand community back to your own digital storefront
  • Enhance growth through affiliate marketing, and convert customers into influencers
  • Offer e-commerce gift cards to reward your loyal customers, increase spend and guarantee repeat business
  • Incentivize visitors to join your email list; run nurture campaigns with personalized content, videos, guides, special offers

4 Partner with e-commerce portals and influencers

  • Access a new customer base and increase your reach
  • Provide discounts and incentivize customers to purchase from your online store
  • Level up your content strategy and brand awareness with influencer marketing

5 Offer more complementary products

  • Analyze products that are customer favorites
  • Introduce related items and accessories to provide more choice
  • Bundle them together at attractive prices to increase the average cart value

6 Market your most popular products via SEM and SMM

  • Guarantee results for your efforts as statistics show these products to be winners
  • Leverage Search Engine Marketing to improve visibility using paid search ads, contextual advertising, and organic search rankings
  • Utilize Social Media Marketing, which forms an integral part of ecommerce marketing strategy, to connect more authentically and rapidly with potential customers

7 Promote your brand with a current cause/ mission

  • 46% consumers pay close attention to these efforts when making purchase decisions
  • Create more value for your customers and increase engagement
  • Be congruent with your company’s ethos of social responsibility

Our
handpicked quote

You can’t just open a website and expect people to flood in. If you really want to succeed you have to create traffic.

Joel Anderson

President and CEO at Five Below, former CEO at Walmart

For marketing strategies on how to optimize your website, expand your reach and grow your brand, click here.

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